We all had a [tag]walkman[/tag] at some point – but will the name bring users back to the brand? It became too out dated for the times. Users these days want an [tag]mp3 player[/tag]. [tag]Sony[/tag] tried one last year that didn’t even make a splash. This new generation though will use a variety of formats including mp3, Windows, and other rival formats.
This bid to rejoin the portable music player areana should be interesting. I guess we will have to wait and see what the final product and service comparisons show.