Front Page Gangs?Â Digg Police? Banned URL’s?Â Not in a social Web 2.0 site right?Â Wrong.Â Along with a fair amount of corroborating evidence, forever geek’s post “Digg Corrupted: Editor’s Playground, not User driven Website” exposes what has become one of the largest examples of anti-social social network sites. DiggÂ has become an excellent example of why social software is doomed.Â Â Sure, it’s a wonderful idea.Â Your ideas out on the internet, floating about as other people read and “digg” it until it is either a popular idea or it bombs.Â Sounds great, and in theory, it is.Â The problem comes when you get groups of people who reciprocate “diggs” between each other.Â Not a problem if the group is one or two people, but if said group grows to 50?Â An instant 50 diggs to any story you publish on digg makes for a pretty quick trip to the front page, and to traffic, and recognition.
To digress for a second, we all know that people who Digg a lot have friends who use Digg. So often times friends digg articles for each other, and often times you may see the same people digging stories, and what not. The buddy-buddy system in effect. That’s fine (in a way) – it’s a shortcoming of all social networks – the more popular people gain more influence.
I submit that digg and the other social software sites like it are no longer social network sites, but social caste sites.Â If you aren’t somebody, you’re nobody.Â You see, as much as we want to hold ourselves to ideals here in the Cyber world, we can’t do it.Â The real world keeps on sneaking in.Â We’ve never been able to have truly non-caste societies, so why do we expect to be able to have one here on the net?Â We can’t.
So, que taps.Â There’s a funeral procession heading by.Â The web 2.0 bubble is reaching it’s breaking point.
[tags]digg, social corruption, social software, web 2.0, digging[/tags]